Runway Influence

Know Your Target Audience

TikTok is a relatively intuitive social media platform that offers businesses a great way to reach their target audience. While it is a common misconception that TikTok is just for teens,. But in reality, everyone, from preteens to retirees, is using the platform. With a strong TikTok marketing strategy, you can leverage the power of this rapidly growing platform to advertise your products or services.

TikTok marketing strategy

1. Know Your Target Audience

Knowing your target audience is crucial to the success of any marketing strategy. This is even more important for a platform like TikTok. You want to create content that aligns with your niche as well as the interests of your target audience. This increases the likelihood of users engaging with your content. Maintaining consistency with your content is equally important to keep your followers interested. TikTok growth agency in Los Angeles can help create a TikTok marketing strategy by identifying your target audience.

2. Post at the Right Time

When is the best time to post on TikTok? This is what everyone wants to know. And you probably know the answer. The best time to post depends on your industry and audience. A full-time employee will be on the app at different times than a college student. 

Furthermore, analyzing your audience engagement can give you a better idea of the perfect timing. Alongside timing, consistency is also an important factor that you want to be very careful with when posting on TikTok.

3. Follow a Consistent Schedule

While there’s no magical number on how many times you should post in a day, consistency is key. You should set a regular publishing schedule and follow it. Usually, it is recommended to publish 1-4 posts per day. When tweaking the number of posts you publish in a day, watch your analytics to track your growth and engagement.

4. Partner with TikTok Influencers

Partnering with TikTok influencers can yield much better results than running an advertising campaign. TikTok influencers have massive reach and high engagement, which can help grow your brand awareness organically. 

5. Master TikTok Search Engine Optimization (SEO)

With over 1 billion users posting and sharing content on TikTok, it can be a challenge to get attention. TikTok search engine optimization techniques can help increase the reach of your content to a larger audience. These practices mainly include using relevant hashtags and naming conventions. You also want to create content that your audience loves. These practices help the TikTok algorithm spin in your favor.

6. Monitor Your Analytics

Constantly check how your content is performing by monitoring your analytics. This will help you understand possible reasons for growth or drop in your engagement rate. If a piece of content is successful, dissect it to learn the reasons that made it more successful than others. This will help you create content that drives traffic and engagement.

7. Engage with Audiences

TikTok is a community and to grow on the platform you need to connect with your audiences. Respond to the comments and messages of your followers. It would be nice to listen to your audience and ask them about the type of content they want to see. Live streaming on TikTok can be a great way to learn about your audience.  


Runway Influence is a leading digital marketing agency powering the brand presence of our clients with content curation, content production, influencer marketing, and Instagram engagement growth in Miami, Los Angeles, New York, and beyond. We are dedicated to the growth of our clients in the digital landscape.

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