Runway Influence is not just another digital marketing agency; we’re your strategic partner.
Influencer marketing has become one of the most powerful tools for brands to gain visibility and drive sales. Global spending on influencer campaigns rose by over 17% from 2022 to 2023, reaching $7.02 billion, and is projected to hit $9.29 billion by 2025 . This explosive growth is no surprise – influencers on platforms like Instagram and TikTok now command audiences rivaling traditional media outlets . The right influencer can put a brand on the map virtually overnight through engaging content and authentic endorsements. However, harnessing that power effectively requires strategy and expertise. Influencers are now just as impactful as traditional media, and working with the right agency can make all the difference in navigating this digital landscape . That’s where Runway Influence comes in as your strategic partner in crafting unforgettable influencer campaigns.
While some companies try a DIY approach to influencer marketing, the most successful brands know the value of partnering with a specialized agency. Running an effective influencer campaign is complex, with many moving parts – from finding and vetting the right creators to negotiating contracts, managing content approvals, and measuring results. These variables are hard to manage without extensive experience and dedicated resources. Top influencer marketing agencies work hand-in-hand with brands to plan, execute, and manage campaigns from start to finish. They have close relationships with leading creators and know how to identify the best influencers for your target audience. Agencies handle the heavy lifting: negotiating rates and deliverables, coordinating content production, ensuring brand safety and compliance, and providing detailed performance reports. Crucially, they act as the central hub that keeps everything running smoothly, maximizing the campaign’s ROI. In short, a great influencer agency doesn’t just save you time – it brings industry expertise and data-driven strategy to supercharge your results. By collaborating with an experienced team like Runway Influence, brands can avoid the common pitfalls of influencer marketing and achieve far greater reach, engagement, and conversion than going it alone.
In today’s social media ecosystem, Instagram and TikTok are the premier platforms for influencer marketing – especially in lifestyle categories like fashion, beauty, and travel. Instagram remains the go-to channel for visually rich storytelling, aspirational imagery, and shopping inspiration. TikTok, on the other hand, offers explosive viral potential and access to the coveted Gen Z and millennial audiences through short-form video content. Runway Influence specializes in crafting campaigns tailored to both platforms, understanding the nuances that make each tick. Our team leverages Instagram’s strength in high-quality photography and Reels to showcase products in an aspirational yet authentic light. Meanwhile, we tap into TikTok’s trend-driven culture with creative challenges, music-fueled clips, and rapid-fire engagement tactics to spark viral moments. Many leading agencies have recognized the importance of TikTok in particular – for example, The Influencer Marketing Factory emphasizes TikTok campaigns as a core specialty, creating engaging content on TikTok, Instagram, or YouTube that meaningfully connects with audiences. At Runway Influence, we excel in both Instagram and TikTok, ensuring your brand’s message is not only seen but truly absorbed by followers on each platform. Whether it’s an immersive Instagram story series or a catchy TikTok hashtag challenge, we know how to optimize content for maximum impact, reach, and shareability. In a world where social media trends shift overnight, our agile approach on these key platforms keeps your brand ahead of the curve and in the spotlight.
Runway Influence sets itself apart by working with an elite network of influencers, particularly in the fashion, beauty, travel, and lifestyle spaces. We handpick the most influential model influencers and content creators who align with your brand’s image and values, ensuring truly authentic promotion . These are not random names from a database – our roster includes internationally renowned fashion models, style icons, globe-trotting travel bloggers, and beauty gurus with highly engaged followings. By collaborating with top-tier talent (including supermodels and recognized macro- and mega-influencers), we give your campaigns instant credibility and aspirational appeal. For luxury and fashion brands, having a high-profile model or fashion influencer showcase your product can elevate brand perception overnight. For travel and hospitality clients, a popular travel influencer’s stunning resort photos or vlogs can drive waves of bookings by showcasing an experience through an authentic lens. Beauty and cosmetic brands also thrive through influencers – a trusted makeup or skincare vlogger demonstrating your product can translate into immediate trust and purchase intent among their fans. What’s crucial is authentic alignment: we ensure each influencer we engage genuinely resonates with your brand’s aesthetics and story, so their endorsement comes off as natural and believable (never forced). This focus on authenticity is a guiding principle for us. As industry experts note, influencer campaigns work best when content fits seamlessly with the influencer’s own style and platform. Runway Influence has mastered the art of these harmonious partnerships. By matching brands with the perfect influencers – whether a fashion-forward supermodel on Instagram or an adventure travel vlogger on TikTok – we tell your story in a way that captivates and inspires.
An effective influencer strategy often blends both organic partnerships and paid influencer campaigns, and Runway Influence is adept at leveraging the strengths of each. Organic partnerships typically involve genuine, longer-term relationships with influencers who love the brand, often featuring products or experiences without an up-front payment. This might include product seeding (sending gifts), inviting influencers to exclusive events or trips, or establishing brand ambassador roles. The content that emerges from organic collaborations tends to feel especially authentic – followers see an influencer truly using and enjoying a product in their real life, which builds trust. On the other hand, paid campaigns(sponsored posts, dedicated content, influencer takeovers, etc.) allow brands to rapidly amplify their message on a larger scale, with guaranteed deliverables and timing. Paid collaborations ensure your brand gets prominent placement and often include usage rights to the content for ads and other marketing. The key is to execute paid campaigns without losing authenticity. Runway Influence prides itself on maintaining an organic feel in sponsored content by working only with influencers who genuinely align with the brand and by giving creators creative freedom to tell the story in their own voice. We’ve learned that “influencer marketing works when authenticity drives the story line,” as our founder Ernest Sturm notes. By focusing less on sheer volume of posts and more on high-quality, thoughtfully composed content (often exclusive placements), we ensure even paid promotions come across as honest and engaging, not just ads. The result? Explosive influencer promotions that spark interest and sales, without alienating audiences. Every campaign is carefully balanced – we ignite immediate buzz with paid spots while fostering deeper brand loyalty through ongoing organic relationships. This dual approach means your brand benefits from both short-term viral impact and long-term customer affinity.
What truly makes Runway Influence a leader in this space is our blend of creativity, data, and authenticity in every campaign. In the fast-moving digital marketing arena, we have perfected the art of marrying artistic vision with analytic rigor. On one side, our team excels at creative storytelling – we produce high-impact visual content and innovative campaign concepts that grab attention. On the other side, we leverage cutting-edge technology and data insights to optimize targeting and performance. From the start of a project, we analyze your competitors’ audiences and pinpoint specific demographics to target, ensuring we reach the consumers most likely to engage with your brand. We use advanced tools (including AI-driven analytics) to identify the ideal influencer matches and to track campaign metrics in real time. In fact, top agencies today often rely on sophisticated platforms for audience analysis, fraud detection, and campaign tracking – and Runway Influence is no exception in employing best-in-class technology to give clients full transparency into results. Throughout the campaign, we monitor engagement data, conversions, and sentiment, adjusting our tactics to maximize ROI (for example, tweaking posting times, content angles, or boosting top-performing posts). Clients have praised our regular updates and data-driven strategies, noting that our detailed analytics allow for informed decisions and on-the-fly optimizations. Yet, we never let the numbers overshadow the human element: every piece of content is crafted to feel genuine and on-brand, not algorithmic. By collaborating closely with influencers during the creative process, we ensure the final output is something that both the brand and the creator are proud to share – a true win-win. This creator-informed strategy means campaigns don’t feel like top-down advertising; instead they come across as organic stories that weave your brand into the culture of social media. Runway Influence’s ability to fuse data-driven precision with authentic creative execution is what drives exceptional outcomes. We’re not just running campaigns – we’re building long-term brand narratives that resonate.
When you partner with Runway Influence, you’re aligning with an agency that has a proven track record of elevating iconic brands on a global stage. Our portfolio speaks for itself. Runway Influence has powered over 850+ influencer projects, created thousands of pieces of compelling content, and activated hundreds of influencer partnerships across various industries. From fashion and beauty to technology and hospitality, we’ve helped brands large and small connect with audiences in a meaningful way and achieve tangible growth. Some of the world’s most prestigious companies have entrusted us with their influencer campaigns. For example, we have worked with luxury automotive marques like Ferrari and McLaren, athletic and fashion powerhouses like Adidas, upscale hospitality groups such as Hyatt Hotels, and consumer brands like Path Water and Vavaia. Our high-engagement campaigns have boosted the reputation of these prestigious luxury brands, generating both buzz and measurable business results. We’re proud to say our work has not only driven spikes in social media metrics, but also real-world outcomes like increased website traffic, product sales, and brand sentiment lift. In the hotel and travel sector, for instance, our recent collaborations with top-tier travel influencers helped a luxury resort achieve record-high bookings and social media impressions. In fashion and beauty, we’ve orchestrated influencer launches that sold out products within days of posting. Each success story boils down to our core philosophy: connect the brand with exactly the right influencers and let them co-create content that truly engages. By focusing on quality over quantity – partnering with a select group of elite influencers who have genuine sway over their audience – Runway Influence ensures campaigns deliver lasting impact, not just a flash in the pan. The result is real growth and brand elevation. It’s no wonder Runway Influence has been recognized as a leading influencer marketing agency in the U.S., specializing in the fashion, luxury, and lifestyle sectors. Our innovative campaigns and outsized results have been featured in top publications like Forbes, Variety, WWD, and USA Today, underscoring our status as trendsetters in this industry.
In a crowded market of influencer agencies, Runway Influence rises above by offering an unparalleled combination of creativity, connections, and credibility. Here’s why global brands choose Runway Influence as their go-to partner for influencer marketing:
We give you instant access to an exclusive roster of top Instagram and TikTok influencers, including supermodels, fashion icons, beauty experts, and travel storytellers. Our influencers are carefully vetted for authentic engagement and brand fit – they’re the voices that truly move the needle.
Every campaign is custom-built around your goals. We design a strategy that identifies the best influencer talent, optimal platforms, and content approach to deliver maximum brand impact. From creative concept to execution, our team handles all the details with precision and passion.
Runway Influence is obsessive about maintaining authenticity. We ensure any collaboration feels genuine to audiences by matching brands with influencers who naturally love and reflect their products or services . The result is content that audiences trust – which translates into higher engagement and conversion.
We are a creative agency with a analytical soul. Advanced social listening and analytics tools guide our decisions at every step. We provide transparent reporting on KPIs like reach, impressions, engagement, click-through rates, and sales. Our data-driven optimizations mean your marketing dollars are always spent efficiently .
Influencer campaigns have many moving parts, and we handle them all. Talent sourcing and contracts, content production, scheduling, platform algorithms, compliance checks – consider it done. Our experienced project managers and digital strategists ensure campaigns run like clockwork, on time and on budget. You get seamless execution with none of the headaches.
Runway Influence isn’t just another agency; we’re an industry disruptor and thought leader. Our commitment to exclusivity and authenticity has set a new standard in influencer marketing . Brands we work with often become category standouts, and our success stories span globally recognized names. When you work with us, you’re choosing a partner that is at the forefront of the influencer marketing revolution.
In the digital era, a single influential post can transform your brand’s trajectory. But sustained success requires more than one-off hits – it demands a strategic, creative, and authentic approach to influencer marketing. Runway Influence offers the expertise and vision to not only get your brand seen, but truly respected and loved in the social sphere. We understand how to spark desire and conversation around your products, turning followers into loyal customers. By partnering with us, you’re choosing to amplify your brand’s voice through captivating content and trusted voices, whether it’s via an Instagram takeover by a fashion icon or a TikTok trend started by a viral creator. Our mission is to put your brand on the map with impactful influencer promotions that drive both awareness and sales. We don’t just connect with your audience – we engage them, inspire them, and ignite a lasting impact that propels your brand far beyond a single campaign . If you’re ready to see your brand rise above the noise and lead in your industry, Runway Influence is here to make it happen. Let us craft your next influencer marketing success story and take your brand to new heights. When it comes to elevating brands through Instagram and TikTok influencers, Runway Influence is the partner that top global companies trust – and we’re ready to champion your brand next.
Adidas
Runway Influence has made a big difference for us. Their knack for connecting us with influencers who really resonate with our audience has boosted our engagement in ways we hadn’t seen before. The campaigns have delivered real, tangible results, and we’re really happy with the impact.
Influencer marketing allows luxury brands to reach new audiences through authentic, word-of-mouth promotion. It leverages trusted social media personalities to showcase your products in real-life contexts, which boosts brand awareness and credibility . For high-end brands, this means extending your reach beyond traditional channels and even beyond geographic limits, as influencers introduce your brand to their engaged followers around the world . Instead of a generic ad, consumers see your product as part of a desirable lifestyle. In fact, followers aren’t merely buying a product – they’re buying into the luxury vision of beauty and success that the influencer represents . This strategy builds aspirational appeal and trust in your brand, driving higher customer engagement and ultimately increasing sales.
We take a full-service approach to plan and execute campaigns from start to finish. Here’s how we run a typical campaign for a luxury brand:
We draw from a global network of top model influencers to find the perfect partners for your campaign. Our selection process is both data-driven and strategic, considering several key factors:
By weighing all these factors, we matchmake your brand with influencers who not only meet the data criteria but also truly embody the lifestyle your luxury brand represents. This careful curation leads to more authentic collaborations and better campaign results.
We track clear performance metrics to measure each campaign’s success and return on investment. Key metrics include engagement rate (how actively people interact with the posts: likes, comments, shares), reach and impressions (how many unique users see the content), and click-through rate (the percentage of viewers who click any links to your site or landing page). We also monitor conversion metrics, such as how many viewers take action – for example, making a purchase or signing up – as a direct result of the campaign. Finally, we calculate the campaign’s ROI by comparing the revenue or value generated to the campaign costs. Beyond the numbers, we pay attention to brand sentiment (how people comment or talk about your brand post-campaign) and even analyze any user-generated content or sales lift. By combining these analytics, we give you a transparent view of the campaign’s impact and insights to inform your next marketing moves.
Instagram is a cornerstone platform for luxury marketing because of its highly visual and aspirational nature. We capitalize on Instagram’s strengths by partnering with influencers who create gorgeous, editorial-quality photos and videos that showcase your brand’s lifestyle. Our model influencers will present your products in an organic yet glamorous way – from elegant outfit posts featuring your fashion line to Instagram Stories giving followers a peek into exclusive travel destinations or events associated with your brand. We also make use of features like Instagram Stories, Reels, and shoppable posts to drive engagement and shopping opportunities. By maintaining a consistent, upscale aesthetic and engaging with followers through captions and story interactions, we turn your Instagram presence into a dynamic lookbook for your brand. This approach not only inspires your audience with beautiful content but also encourages them to take action (swipe up, tap a link, or visit your profile), translating the platform’s vast reach into real results for your luxury business.
TikTok’s explosive growth has made it an exciting new channel for luxury brands to engage the next generation of consumers. Major brands have been shifting their marketing budgets to TikTok’s dynamic platform – and they’re seeing unprecedented returns on engagement and sales . The app’s algorithm can propel entertaining content to go viral within hours, allowing us to reach huge audiences (especially Gen Z and young Millennials) very quickly. Our team designs TikTok campaigns that blend your brand’s sophistication with the platform’s creative, fast-paced style. For example, we might have influencers participate in a trending TikTok challenge or create a behind-the-scenes clip from a fashion shoot, all featuring your products in a way that’s fun yet on-brand. We ensure that even while tapping into TikTok’s lighthearted, viral trends, the luxury essence of your brand remains front and center. By collaborating with TikTok-savvy creators and using data-driven insights on what’s trending, we help your brand gain visibility on TikTok’s feed. The result is high viewer engagement and a new wave of potential customers discovering your brand – ultimately converting that TikTok buzz into tangible growth for your business.
