Runway Influence is a premier social media marketing and advertising agency specializing in fashion, beauty, and luxury sectors .
In the fast-paced digital landscape, luxury brands require a marketing approach that marries high-end brand storytelling with data-driven performance. Runway Influence is a premier social media marketing and advertising agency specializing in fashion, beauty, and luxury sectors . We offer cutting-edge social media PPC (pay-per-click) advertising services that redefine how prestige brands communicate with affluent, style-conscious audiences . Our focus is on delivering tangible results through strategic campaigns while preserving the aspirational image and exclusivity of luxury brands . By leveraging the power of social platforms and influencers, we help elite brands maintain visibility without compromising on their heritage or values .
At Runway Influence, one size does not fit all. We recognize that each luxury brand has a unique identity, heritage, and target audience. Our team works closely with you to develop customized social media ad strategies aligned with your brand’s image and business goals . As a leading agency in luxury marketing, we have a deep understanding of high-net-worth and discerning consumers, which enables us to craft campaigns that truly resonate with your clientele . We carefully profile your target audience and even analyze competitor followings to ensure our campaigns hit the mark with the right people . Every campaign is built to align with your brand values and aesthetic, ensuring authentic messaging that enhances your brand’s prestige even as it drives engagement and conversions .
What sets our strategy apart is the blend of creativity and analytics. We combine imaginative campaign concepts with rigorous data analysis, a harmonious approach that ensures transformative growth for our clients . This means our luxury fashion and beauty clients get the best of both worlds – stunning, on-brand content and intelligent targeting fueled by data. The result is a campaign that not only looks and feels premium but is also optimized to deliver high conversion rates and measurable ROI . We take pride in being innovative yet results-driven, providing each client with a bespoke plan for social media advertising success.
Reaching today’s luxury consumers requires a presence on the platforms where they spend their time. Runway Influence specializes in multi-platform social media advertising, with an emphasis on those channels most impactful for fashion, beauty, and luxury audiences. Our expertise spans Instagram, TikTok, Facebook/Meta, YouTube, and other emerging social platforms – each leveraged strategically to meet your objectives.
Instagram is a visual playground for luxury brands, and we help you shine on this platform. Our team has extensive expertise in Instagram advertising, employing a range of strategies to craft campaigns that achieve your business goals and enhance your brand’s growth . Instagram boasts exceptional user engagement, especially when it comes to shopping and lifestyle inspiration. In fact, Instagram’s engagement rates outpace other social networks, particularly for purchase-related actions, making it an invaluable channel for ROI-focused campaigns . We capitalize on this by creating aesthetically integrated ads that blend seamlessly with organic content, so they feel like a natural part of the user’s feed . From high-impact In-Feed photo and video ads to immersive Stories and Reels, we utilize every format to tell your brand story and drive action. Our Instagram ad strategies can accomplish a wide array of goals – increasing profile visits, boosting website traffic, generating qualified leads, elevating brand awareness, and of course, driving sales . And with Instagram being tied into Facebook’s powerful data, we precisely target niche luxury audiences by demographics, interests, and behaviors for maximum campaign effectiveness .
TikTok has rapidly emerged as a powerhouse for reaching younger, trend-setting audiences. Once a newcomer, TikTok is now a heavyweight platform with a diverse user base across age groups . Runway Influence’s TikTok advertising service is designed to elevate your brand’s presence on this viral platform. We have a team of savvy ad professionals with an innate understanding of Gen Z culture, adept at harmonizing analytical insights with creative excellence to position brands as formidable forces in TikTok’s landscape . Our TikTok campaigns focus on precision targeting to put your content in front of the users most likely to engage – whether it’s the fashion-forward youth or broader luxury enthusiasts. We’re invigorated by TikTok’s marketing potential and stay ahead of trends to make your brand part of the conversation. TikTok’s strengths are its immense reach and unparalleled engagement, as well as its unique ability to spark viral moments. We leverage these by producing authentic, captivating short-form content that taps into TikTok trends while showcasing your brand’s luxury persona. Additionally, we often partner with top TikTok influencers and creators(including model influencers) to amplify your campaigns, blending influencer-driven content with paid promotion for explosive results. Given TikTok’s explosive growth (consistently among the most downloaded apps worldwide) and its highly active community, advertising here is an opportunity to gain huge visibility, high engagement, and even drive significant uplift in sales when done right . Our TikTok advertising approach will help your brand connect with the next generation of luxury consumers in an authentic, culturally relevant way.
While Instagram and TikTok are crucial for luxury marketing, we don’t stop there. Depending on your brand’s audience, we extend campaigns to Facebook, YouTube, and other platforms to ensure comprehensive coverage. Facebook (Meta) offers robust targeting capabilities and a broad reach, allowing us to engage slightly older or more diverse demographics that are still valuable for luxury brands. We design Facebook ad campaigns that drive traffic and conversions, complementing your Instagram efforts through retargeting and lookalike audiences. On YouTube, we can showcase longer-form video content – ideal for telling the story behind a fashion collection or demonstrating the craftsmanship of a luxury product – all while leveraging Google’s intent-based targeting to capture viewers actively interested in related content. Platforms like Pinterest (for high-end lifestyle inspiration) or LinkedIn (for B2B luxury services or executive audiences) can also be incorporated into your campaign if they align with your objectives. Our multi-platform approach ensures that your brand remains visible and engaging across all digital touchpoints, meeting affluent consumers wherever they are most likely to interact. By being channel-agnostic and integrated, we ensure your brand message resonates uniformly across platforms while maximizing reach . The result is a cohesive social advertising presence that surrounds your target audience and keeps your brand top-of-mind.
Luxury marketing isn’t just about beautiful imagery – it’s also about precision and performance. At Runway Influence, we are fanatic about data-driven targeting and continuous optimization to make every ad dollar count. Our approach begins with deep audience analysis and profiling, where we identify the characteristics, interests, and online behaviors of your ideal customers. Leveraging advanced analytics tools and insights, we build highly refined audience segments from affluent fashionistas to beauty enthusiasts to jet-setting luxury travelers, depending on your niche. This granular targeting ensures your ads reach those individuals most likely to convert or meaningfully engage with your brand.
We also conduct thorough competitor research to understand your market landscape. By analyzing competitor campaigns and follower demographics, we often uncover opportunities to target competitor audiences and fill gaps in the market . In fact, our team uses proprietary methods for competitor targeting and growth hacking, giving your campaigns an edge in capturing market share . All this research feeds into a strategic campaign setup where we define the right messaging, offers, and funnel for each audience segment.
Once campaigns are live, our work is only just beginning. We employ actionable analytics and monitoring from day one . Every ad’s performance is tracked in real time – from impressions and click-through rates to cost per lead and return on ad spend. Our PPC experts optimize campaigns continuously, tweaking targeting parameters, adjusting bids, and refining ad creatives based on what the data shows. This agile optimization ensures that we capitalize on what’s working and fix what’s not, maximizing your ROI through informed adjustments . We also run A/B tests on ad elements (images, copy, calls-to-action) to incrementally boost performance, and we aren’t afraid to pivot strategy if the metrics demand it.
Crucially, we provide transparent reporting and insights to you. Clients appreciate our regular updates and the use of analytics to drive decisions . You’ll receive detailed yet digestible reports on key metrics such as reach, engagement, conversions, and cost per result. We translate the numbers into meaningful insights – explaining what worked, why, and how we plan to push results even further. This commitment to data isn’t just for show; it’s central to our philosophy of performance marketing for luxury brands. We know that luxury clients expect excellence, and that extends to quantifiable outcomes. By taking a revenue-focused approach that turns social media efforts into measurable financial gains , Runway Influence ensures your social ad budget delivers real business growth.
In-depth research to understand your ideal customers and tailor targeting accordingly.
Insights on industry competitors to inform strategy and find opportunities to outperform.
End-to-end campaign planning, from objective setting and funnel design to technical setup of ads and tracking.
Design and development of eye-catching visuals and compelling copy that align with your luxury branding.
Smart retargeting to re-engage past site visitors or interested prospects, keeping your brand top-of-mind for high-intent audiences.
Continuous tracking of KPIs and proactive adjustments (bids, budget allocation, audience tweaks) to improve results over time.
Each of these services is executed with meticulous attention to detail and a focus on data-backed decision making. We leave nothing to guesswork – every strategy we implement is measured and refined to ensure it’s delivering maximum value.
Success in luxury social advertising hinges on creative excellence. High-end audiences are drawn to brands that inspire, intrigue, and reflect a certain lifestyle. That’s why Runway Influence places creativity at the heart of our campaigns. We have a dedicated creative team that works hand-in-hand with our strategists to produce content which is not only visually stunning but also on-message and on-brand. Our creatives understand the refined aesthetics that luxury consumers expect – from sleek, editorial-quality imagery to polished video content that wouldn’t feel out of place on a runway or in a glossy magazine.
We excel at crafting compelling brand narratives within the constraints of a social media ad. Whether it’s a 15-second TikTok or a carousel ad on Instagram, we weave storytelling elements that communicate your brand’s heritage, values, and uniqueness. In short, our campaigns go beyond product promotion – they build aspiration, heritage, and exclusivity through carefully curated content . This narrative-driven approach creates an emotional connection with your audience, an essential ingredient for engaging affluent, style-conscious consumers.
Moreover, our agency is known for leveraging influencer collaborations and user-generated content to enhance creative impact. Runway Influence has an extensive network of influencers and model partners (as noted in Clutch’s review of our agency) that lend credibility and a distinct voice to the brands we promote . We identify creators and influencers who align perfectly with your brand’s image and values, ensuring any sponsored content or collaborations feel authentic and aspirational . By partnering with these influencers and even celebrities, we infuse your campaigns with social proof and creative flair – for example, featuring a renowned fashion influencer in an Instagram ad for a new collection can captivate followers and elevate the perceived status of your campaign. This synergy of influencer-driven content and paid amplification is a powerful formula: by aligning the human connection of influencers with the precision of PPC analytics, brands can achieve unparalleled reach, engagement, and return on investment .
Runway Influence’s content production capabilities further set us apart. We offer full production services – from concept development to photoshoots and video production – to ensure your ad creatives meet the highest standards of quality. Every image, video, and line of copy is carefully crafted to resonate with luxury audiences and reinforce your brand story. Our creative team understands how to highlight the fine details that make your product or service luxurious, whether it’s the intricate craftsmanship of a designer handbag or the transformative experience of a high-end beauty treatment. We use narrative, creative imagery, and smart messaging to create a strong brand presence and spark meaningful interaction with your content .
Importantly, our commitment to creative excellence is matched by our commitment to results. We don’t do art for art’s sake – we create beautiful content with a purpose. Every campaign deliverable is designed not only to be visually engaging but to drive action, whether that’s clicking through to your website, signing up for a VIP list, or making a purchase. By combining data-driven insights with creative storytelling, we ensure each campaign delivers measurable results . This fusion of art and science means you never have to sacrifice your brand’s luxury image for performance – we insist on delivering both. Our past clients have praised how our content “captured the luxury … perfectly” while also significantly boosting engagement and inquiries . In essence, Runway Influence helps your brand look its best online while also performing its best in the metrics that matter.
At the end of the day, marketing investments need to pay off. Runway Influence is deeply committed to delivering measurable results for our clients. We set clear objectives for every campaign – be it increasing brand awareness, generating leads, boosting e-commerce sales, or driving foot traffic to boutiques – and we align our tactics to meet those goals. From the start of our engagement, we’ll define Key Performance Indicators (KPIs) that matter most to you, and ensure our reporting maps back to these metrics. Our performance-driven mindset means we’re constantly asking, “How can we get better results?” and then acting on it by fine-tuning campaigns.
What truly distinguishes our service is that we achieve these results while maintaining the elevated feel of your luxury brand . Too often, aggressive advertising can seem at odds with luxury branding, but Runway Influence strikes the balance just right. We have proven that it’s possible to drive conversions and growth without diluting exclusivity or prestige – in fact, our strategies often enhance the brand’s desirability. By focusing on high-quality engagements over low-quality volume, we ensure that an uptick in numbers also translates to real brand value. For example, rather than chasing generic followers, we target high-intent audiences who are more likely to become loyal customers or brand advocates. This way, an increase in social media following or website traffic is meaningful, comprised of individuals who truly matter to your business.
Our results speak for themselves. We’ve helped clients achieve significant boosts in social media growth and engagement – some campaigns have even seen follower growth rates soar by orders of magnitude year-over-year through our innovative strategies . More importantly, these aren’t vanity metrics; they correlate with increased inquiries, sales, and ROI. We emphasize a “revenue-focused approach” (as one top agency describes it) that transforms social media efforts into financial gains . Whether it’s through influencer-driven campaigns, precision targeted ads, or a combination of tactics, our goal is to drive a positive return that you can measure in your bottom line.
Transparency and accountability underpin our work. We make sure you understand the impact of every campaign through detailed analytics. Expect to receive regular performance reports highlighting successes, learning points, and next steps. If something isn’t performing up to par, you’ll know that we’ve already spotted it and adjusted course – for instance, reallocating budget to a better-performing audience segment or refreshing the creative. This vigilant oversight is why our clients trust us; as noted in industry reviews, Runway Influence provides detailed analytics and data-driven strategies, and clients appreciate our proactive updates and adjustments to maximize success .
By consistently delivering on our promises, we aim to build long-term partnerships. Many of our clients come back campaign after campaign once they experience how we can propel their brand forward in the digital arena. In the luxury space, where relationships and reputation are everything, we value the trust our clients place in us – and we work tirelessly to exceed expectations. From driving meaningful engagement (strengthening your brand community) to achieving high conversion rates, we measure our success by your success .
In summary, Runway Influence’s social media advertising services are designed to supercharge your brand’s growthwithout losing the essence of what makes you luxury. We deliver the numbers and protect the brand image. It’s this dual commitment to performance and brand integrity that sets us apart in the marketing world.
When you choose Runway Influence as your social media advertising partner, you’re aligning with a team dedicated to pushing the boundaries of what’s possible for luxury brand marketing. Our track record in the fashion, beauty, and luxury lifestyle sectors has made us a trusted name — a top influencer marketing and social media agency known for connecting brands with their target audiences in innovative ways . By expertly blending traditional marketing savvy with the latest digital tools and trends, we help catapult our clients to new heights of visibility and success .
What can you expect from partnering with us? Excellence, innovation, and measurable impact. We stay ahead of social media trends and platform updates so you don’t have to, always ready to capitalize on the next opportunity for your brand. Our team’s commitment to creativity, strategy, and analysis is unmatched – we’ve assembled experts who live and breathe luxury marketing and understand the nuances of appealing to sophisticated audiences. As a result, we consistently deliver campaigns that stand out and drive results, earning us accolades and, most importantly, the loyalty of our clients .
Whether you’re an established global luxury house or an emerging boutique brand, our approach will be tailored to your scale and ambition. We pride ourselves on collaborative partnerships – your goals become our goals, and we immerse ourselves in your brand’s world to truly become an extension of your team. Our clients often note our professionalism, reliability, and customer-first focus, which comes from our belief that your success is our success .
Luxury brands today face the challenge of staying relevant in a fast-moving digital market while keeping their exclusive allure. Runway Influence is here to guide you through that challenge with confidence. By leveraging the latest tools and data-driven strategies to maximize ROI , combined with an intimate understanding of luxury branding, we provide everything you need to elevate your marketing to the next level. If you’re ready to fuel your brand’s growth with a performance-driven, luxury-focused social media advertising strategy, Runway Influence is the partner that delivers value, strategy, and spectacular results.
We begin by deeply understanding your brand’s identity, heritage, and audience. Our team conducts thorough research – profiling your ideal customers and even analyzing competitor followings – to craft a bespoke ad strategy that aligns with your brand values. No two luxury brands are the same, so we customize campaign messaging, visuals, and targeting to fit your unique aesthetic and business goals. This blend of creativity and analytics ensures your ads feel authentic to your brand while being optimized for high performance.
We take a multi-platform approach, focusing on the channels where affluent, style-conscious consumers are most active. Each platform plays a distinct role in our strategy:
We use data-driven targeting to pinpoint the exact audience that matches your luxury clientele. This includes leveraging demographic filters (income, location, interests like travel or fine fashion) and sophisticated interest-based targeting to find those consumers most likely to engage and convert. We often create custom audience segments – for instance, targeting followers of competitor luxury brands or lookalike audiences mirroring your best customers. Throughout the campaign, we continuously analyze performance data and refine targeting parameters to ensure your ads reach high-intent, discerning consumers rather than a general broad audience. The result is quality over quantity: we focus on attracting followers and shoppers who will truly value your brand, leading to more meaningful engagement and sales.
Not at all. In fact, preserving and enhancing your luxury image is central to everything we do. Our team creates ads that blend seamlessly with high-end content – using editorial-quality visuals, sophisticated design, and tone-perfect copy that feels on-brand and aspirational. We never resort to spammy or mass-market tactics. Instead, we emphasize exclusive messaging (like limited-time offers or insider peeks) and target select audiences so that your ads feel like a natural extension of your brand’s prestige. The goal is to drive results without diluting your heritage or cachet; we’ve proven that it’s possible to boost engagement and conversions while actually strengthening your brand’s luxurious appeal.
Runway Influence is results-obsessed – we set clear goals from the start and continuously track performance. You can expect tangible growth, whether that’s increased website traffic, more qualified leads, higher online sales, or a surge in social follower growth comprised of real luxury consumers. We measure success using key metrics like reach, engagement rates (likes, comments, shares), click-through rates, and conversion stats (such as purchases or sign-ups from the ads). More importantly, we focus on the metrics that matter for your bottom line: cost per acquisition, return on ad spend (ROAS), and overall ROI. Throughout the campaign, we provide transparent reports showing these numbers and insights into what they mean. You’ll see exactly how our ads are contributing to your revenue and brand growth. And if something isn’t performing up to our high standards, we’ll proactively tweak and optimize – our constant monitoring and A/B testing ensure that we squeeze the most value from every ad dollar.
Yes, whenever it aligns with your strategy, we love to integrate influencers and creators into social ad campaigns. Runway Influence has an extensive network of top-tier model influencers and luxury content creators, and we can collaborate with them to produce sponsored content that elevates your ads. For example, we might feature a well-known fashion influencer wearing your new collection in an Instagram ad, or use a popular TikTok creator to star in a branded TikTok ad challenge. By blending influencer-driven content with our targeted PPC approach, we get the best of both worlds: authentic, buzz-worthy creative assets paired with precise audience targeting and amplification. This not only boosts engagement and credibility (since the content feels more organic and trusted), but also often leads to explosive reach and conversion results. All partnerships are carefully chosen to match your brand’s image, ensuring the influencers we use genuinely resonate with your luxury ethos and audience.
Adidas
Runway Influence has made a big difference for us. Their knack for connecting us with influencers who really resonate with our audience has boosted our engagement in ways we hadn’t seen before. The campaigns have delivered real, tangible results, and we’re really happy with the impact.
Contact Runway Influence to ignite your next successful campaign.
