Runway Influence

What types of content performs best on Instagram?

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As the CEO of Runway Influence, I am aware of how crucial engaging Instagram content is. With over a billion active users each month, Instagram makes it more difficult to stay relevant. You must be highly aware of viewer preferences if you hope to prosper on this platform, increase interaction, and build a loyal following.

I’ll talk about the best Instagram content in this article and how to use it in your content strategy.

User Generated Content (UGC)

User-generated content (UGC) created by your fans and clients can be shared on Instagram. User-generated content (UGC) demonstrates how much consumers adore your company’s name, goods, and services. It adds authenticity and relatability to your feed, which increases engagement.

Ideas for promoting UGC

  • Using a hashtag campaign to get people to share their product or service experiences.
  • Organizing a video or photo competition with rewards or featured posts.
  • Success stories, evaluations, and commendations from customers.
  • Reposting another person’s work necessitates both permission and credit.

Ideas from behind the scenes

  • Show off your workplace.
  • Background information on the team members.
  • New project or product documentation.
  • Providing exclusive product previews to subscribers.

Educational resources

Your target audience will be drawn to your tips, tactics, and how-to content, which will establish your brand as an authority in your industry. Videos, carousels, and infographics can all be used to provide instructional content.

Educational material should adhere to the following rules:

  • Concentrate on material that is industry-specific.
  • Strive to make complex subjects simple.
  • The attraction of information is increased through examples and images.
  • Talk about your insights and industry knowledge.

Acting-Inspiring Quotes

Users on Instagram adore motivational and inspirational quotes since they elevate mood. Including quotations in your writing adds diversity and feeling. So, when writing, try to limit your use of quotations.

In order to increase quotation posts:

  • Use quotations that express the goal of your company.
  • Use enticing typefaces and design.
  • Provide the most recent remarks from your team or brand.
  • Encourage readers to share their personal stories and favorite quotations in the comments.


Questions, polls, and challenges encourage audience engagement. This increases engagement and gives you knowledge on the preferences, concerns, and problems of your audience.

Ideas for interactivity:

  • Polls and question stickers are available on Instagram Stories.
  • “Ask Me Anything” (AMA) session for visitors.
  • Making a test or trivia on your specialty.
  • Fans should be urged to comment on your work.

Excellent Images and Videos

You need top-notch images and videos on Instagram to engage your audience. Your material will stand out and enhance your brand’s image and design with captivating images.

  • Ideas for stunning images:
  • Use the same color and editing style.
  • Aim for a variety of compositions, camera angles, and lighting.
  • Use product, candid, and staged images.
  • Use IGTV and Instagram Reels videos.

Social Evidence: Customer opinions

Case studies, endorsements, and other forms of social proof can affect how your audience views your brand. Real-world success stories are shared with prospective clients to foster credibility and trust, increasing their likelihood to make a purchase.

Social evidence

  • Don’t forget to include customer feedback in your articles and tales.
  • Case studies that detail the problems your product or service has resolved.
  • Creating strategic alliances with leading companies in the sector to promote your brand.
  • Showing off your company’s accolades.

Business collaborations

By forming alliances with illustrious individuals, subject-matter authorities, or relevant companies, you can reach new clients. When people collaborate, they can pool their knowledge and viewpoints to produce more powerful material.

To maximize your partnerships, keep these in mind:

  • Choose partners who share your beliefs, industry, and competencies.
  • On the platforms of both parties, publicize your collaborative work.
  • Monitor the results of your joint projects to enhance your collaboration strategy.
  • Unique content ideas that are advantageous to both parties include co-hosted sweepstakes, takeover events, and collaborative product releases.

Telling stories is authentic.

Real narrative has the power to strengthen audience ties. Building community and humanizing your business through the sharing of personal experiences, thoughts, and stories with your audience.

Writing advice:

  • Explain the background, goals, and values of your business.
  • Emphasize the challenges and successes of your brand.
  • Visual content’s context and story are provided by captions.
  • Tell about the professional and personal experiences that helped you become a leader.

High-performing content is necessary for development and engagement in Instagram’s cutthroat climate. You can draw in and keep your audience with the use of user-generated material, behind-the-scenes insights, educational resources, motivational quotes, interactive elements, high-quality pictures, social proof, collaborations, and genuine storytelling.

I’ve seen the influence of thoughtful, compelling content on Instagram as the CEO of Runway Impact. I’m confident that these insights will enable you to enhance your content strategy and increase engagement on this fantastic platform. The success of your business depends on identifying your target market, maintaining your brand identity, and experimenting with various content formats to see which ones perform best.

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