Runway Influence

Why You Need Social Media Audit by a Professional Agency 


Most businesses know the importance of social media but still fail to realize the full potential of these platforms. Social media platforms are ever evolving and to keep up with the changing trends it is important for you to constantly track your progress. The best way to identify the gaps in your strategy is by conducting thorough social media audits.

Here are the top reasons why your business needs a thorough social media audit.

1. Evaluating Your Social Media Presence

A detailed audit by a social media management agency will ensure you are on the right track. Social media audit starts by looking at your profiles and the type of content you’ve been posting. This includes evaluating your social media presence across different platforms. Every small detail is carefully evaluated during the audit.

2. Analyze Content Performance

The next step of a social media audit is analyzing the performance of content shared on your social media accounts. Key parameters to analyze content performance include engagement levels, conversions, and reach. When it comes to creating a strong presence on social media, the content that you post plays a very crucial role. You need to follow a consistent schedule tailored to the tastes of your target audience.

3. Understand Your Target Audience Better

A social media management Agency can help you understand how effective your current social media strategy is by thoroughly evaluating every single detail. Analyzing the demographic data gives insights into the age, gender, and location of your followers. You also get to know when your audience is most active on the platform. This helps you understand your target audience better. Knowing your audience also enables you to create more relevant content. Additionally, insights can help you choose the right time to post your content thus enhancing visibility.  

4. Know the Strengths and Weaknesses of Competitors  

Social media audit is one of the best ways to make improvements that give you an edge over your competitors. Analyzing your competitors can reveal their weaknesses & strengths. It includes identifying what your competitors are doing and what is working for them. This gives you a distinct advantage helping you identify areas you need to concentrate on to attract customers. It is the best way to remove the guesswork out of your strategy.

5. Identify Areas that Need Improvement  

The primary goal of a social media audit is to identify the areas that need improvement. If you are not getting the results that you want, it might just be the right time to conduct an audit. This allows you to pinpoint the exact reason why you are seeing the results. 

6. Save Money and Resources  

A flawed social media strategy not only wastes your money and resources but also makes you lose customers. A social media audit enables you to identify things that are not working. This allows you to save money and resources on such flawed strategies. 

Since it can take a tremendous amount of time, resources, and budget to create a presence on social media platforms, audits can help prevent the wastage of time and resources. An audit by a social media management agency helps determine whether your investment is delivering the best results.

7. Develop an Action Plan:  

The final step is to create an action plan based on the findings of the social media audit. This also includes setting goals and defining metrics to track your progress. Depending on the outcome of the audit, you can make necessary changes to improve your social media game.

Looking to improve the performance of your social media marketing efforts? Contact us today to schedule a free consultation. 

At Runway Influence, our team of experts is always ready to assist you achieve the goals that you want to achieve. We provide a comprehensive range of services including Instagram management to take the social media presence of our clients to the next level. 

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