Influencer marketing holds huge potential for the fashion industry. Instead of relying on celebrities to sell products, more and more fashion brands are recognizing the benefits of using real people to create powerful campaigns. This brings a change in the way brands connect with their customers.
There are many ways for brands to collaborate with influencers depending on their specific goals. These goals can be to increase social followers, boost engagement, and grow sales.
Here are the best influencer marking ideas for fashion brands to generate positive results.
1. Storytelling for Events such as Fashion Weeks
For fashion brands across the globe, fashion weeks are the most important dates of the year. Fashion weeks take place in different cities in spring/summer and fall/winter. While an average fashion lover may not get to experience these shows in person, they are likely to consume content on social media platforms. Fashion influencers in New York can share good stories about these events to increase the reach of your brand to the target audience.
2. Promo Code Purchases
If the goal of your influencer marketing campaign is to boost sales, then promo codes are an excellent option. These promo codes act as call-to-action for audiences. It is also a way for influencers to keep the audience engaged and give them something back. The influencers can pass the code to their followers through an Instagram story or Facebook post. Many fashion brands pursue this strategy consistently.
3. Popular and Relevant Hashtags
Branded hashtags can be used in fashion influencer campaigns to increase awareness. It gives your brand credibility and also increases the reach of the post on social media channels. You can use many tools to find popular and relevant hashtags for your niche.
4. Social Media Takeover
If you want different from the usual sponsored posts, you can let influencers take charge of your Instagram or Facebook accounts for a day. A full-fledged social media takeover can be a fun and relatable way to drive engagement on your social pages. The influencer can update your feed, stories, and reels for the entire day. You can easily track the effectiveness of such campaigns with various analytical tools.
5. Influencer Interviews
Influencer interviews add creative freedom to your marketing campaign. This is an underutilized strategy that can provide more personal connection compared to a sponsored post. These interviews give audiences a better chance to understand the personality of influencers. While you want to prepare all the questions beforehand you can also leave some room for spontaneity to keep the conversation genuine.
6. Contests and Giveaways
Influencers can host contests and giveaways on behalf of the brand to keep audiences engaged. Contests and giveaways can be the ideal strategy for brands to enhance reach and engagement.
The fashion industry is dynamic and to stand out from your competitors you need to be more creative. Influencer marketing has emerged as a powerful tool for fashion brands for this purpose.
With Runway Influence, hire relevant and prominent fashion influencers in Los Angeles, New York, Miami, and beyond, to amplify your brand’s message and create stunning content that helps build relationships with your audience.