Runway Influence

How to Drive More Website Traffic from Instagram: 6 Proven Tips

Want to use Instagram to boost traffic to your website? The photo-sharing app is among the most popular social media platforms, with over 1.2 billion monthly active users. Although Instagram is not as link-friendly as Facebook, it comes with several features that help drive traffic to your website. In this blog post, we share the best strategies to drive traffic to your website from Instagram.

1. Create High-quality Content

You can use Instagram features such as IGTV videos, stories, polls, and reels to promote your brand, products, or services. Create unique, engaging, and high-quality content without compromise to enhance user interactions. It is important to ensure consistency in your content. With the help of Instagram content curation services in Miami, you can create engaging and high-quality content to connect with your audience and drive traffic to your website. 

2. Leverage Instagram Stories Link Stickers

Instagram Stories Link Stickers are one of the best ways to drive traffic back to this social media platform. This feature allows users to add a link to any Instagram story. The link stickers can be added to photos, videos, and GIFs. It encourages viewers to tap on your link. You can add a call to action to get the link easily noticed and get traffic to your site.

3. Tap into Influencer Marketing

Influencer marketing can be a great way to drive more traffic to your site and increase brand awareness. Because of the trust factor, influencer marketing is on the rise. The influencers can draw a unique audience to your site. However, when deciding to collaborate with influencers, it is important to do your homework. You want to collaborate with the right people who can boost the recognition and reach of your brand.

4. Profile Action Button

The Instagram Action button makes it easy for viewers to book an appointment, make a purchase, or arrange a service. Therefore, adding an action button to your Instagram account can not only increase traffic but also generate leads and drive sales. They are effective and simple calls to action.

5. Leverage Direct Messages

You can also share links with your audience through direct messages. However, you should remember that there is a very fine line between connecting with followers and spamming them. To make this strategy work, you need to slip links in a conversation where relevant. Encourage customers to start a conversation with you and welcome them with unique replies. This will also allow you to send the audience to specific pages on your website.

6. Do More with Your Instagram Bio

Your Instagram bio is the first thing viewers notice in your account, and you have less than a second to make a great impression. The space in your bio can be used to convert visitors into followers, and followers into loyal customers. Instagram allows multiple links in the bio for creators and business accounts. These links can help direct users to different destinations on your website, press features, and more. This allows you to take advantage of the space in your Instagram bio.


In a nutshell, Instagram has emerged as a powerful social media platform to increase brand awareness and drive revenue. You can use these strategies to gain traffic to your website and increase lead generation. 

Runway Influence is a leader in Instagram growth services in Los Angeles that helps clients expand their digital outreach. We have the skills and experience to use marketing tools to boost your traffic and engagement. 

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