Author name: Ernest

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A social media marketing strategy is a fundamental requirement for any business in today’s digital world. It mainly includes creating content for different social media platforms to promote products or services.  However, before you start publishing content on these platforms, you need to understand the core pillars of social media marketing. Understanding the pillar will

Social media, which started as a way for people to hang out with friends online, has transformed into a place where businesses connect and engage with their potential customers. This transformation has brought many changes and customer engagement is one of them. Since social media is not a one-way experience, engagement is today the most

5 Common Content Production Challenges and How to Overcome Them Content is the most crucial part of any digital marketing strategy. It is a tool to attract, engage, and convert audiences.  However, creating high-quality, unique content is not easy, it comes with lots of challenges. Here in this post, we look at the most common

In the ever-evolving world of social media marketing, it can be tempting for a business to have a presence across all social media channels. However, with a new social media platform launching almost every month, it is important to strategically choose the right platforms for your business. Furthermore, it can be difficult for a business

Why You Need Social Media Audit by a Professional Agency    Most businesses know the importance of social media but still fail to realize the full potential of these platforms. Social media platforms are ever evolving and to keep up with the changing trends it is important for you to constantly track your progress. The

Instagram has become a very competitive platform which makes it more difficult to grow your following. If you find yourself stuck in a rut and your follower count isn’t showing any growth, you are not alone. It can be frustrating, and you may even wonder whether the effort is worth it at all. In such

Top 10 TikTok Content Ideas for Your Business TikTok, with its short-form videos, has taken the social media industry by storm. The platform which began as a music and dance video app today has users across all age groups. Even businesses have a presence on TikTok. While some brands have already established their presence on

Instagram engagement is an important metric that measures how people are interacting with your content. The interaction could include likes, comments, shares, and saves. It helps you gauge the effectiveness of your content. Before we delve deeper into understanding engagement rate, it is important to know that there’s no ideal number. A good engagement rate

With the increasing popularity of social media platforms like Instagram, Facebook, TikTok, and others, business owners are increasingly using these to promote their products. More and more brands are now looking for a reputable beauty influencer marketing agency to create effective marketing campaigns. As of now working with the right beauty influencer is an efficient