Runway Influence

Author name: Ernest

What Are the Core Pillars of Social Media Marketing

What Are the Core Pillars of Social Media Marketing?

A social media marketing strategy is a fundamental requirement for any business in today’s digital world. It mainly includes creating content for different social media platforms to promote products or services.  However, before you start publishing content on these platforms, you need to understand the core pillars of social media marketing. Understanding the pillar will […]

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6 Reasons Why Engagement Rate Matters on Social Media

Social media, which started as a way for people to hang out with friends online, has transformed into a place where businesses connect and engage with their potential customers. This transformation has brought many changes and customer engagement is one of them. Since social media is not a one-way experience, engagement is today the most

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5 Common Content Production Challenges and How to Overcome Them

5 Common Content Production Challenges and How to Overcome Them Content is the most crucial part of any digital marketing strategy. It is a tool to attract, engage, and convert audiences.  However, creating high-quality, unique content is not easy, it comes with lots of challenges. Here in this post, we look at the most common

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5 Tips To Choose The Best Social Media Platform for Your Business

In the ever-evolving world of social media marketing, it can be tempting for a business to have a presence across all social media channels. However, with a new social media platform launching almost every month, it is important to strategically choose the right platforms for your business. Furthermore, it can be difficult for a business

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10 TikTok Content Ideas For Businesses To Boost Engagement

Top 10 TikTok Content Ideas for Your Business TikTok, with its short-form videos, has taken the social media industry by storm. The platform which began as a music and dance video app today has users across all age groups. Even businesses have a presence on TikTok. While some brands have already established their presence on

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8 tips to increase Instagram engagement rate

8 Tips to Increase Instagram Engagement Rate

Instagram engagement is an important metric that measures how people are interacting with your content. The interaction could include likes, comments, shares, and saves. It helps you gauge the effectiveness of your content. Before we delve deeper into understanding engagement rate, it is important to know that there’s no ideal number. A good engagement rate

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beauty influencer

How to Choose the Right Beauty Influencer for Your Skincare Brand?

With the increasing popularity of social media platforms like Instagram, Facebook, TikTok, and others, business owners are increasingly using these to promote their products. More and more brands are now looking for a reputable beauty influencer marketing agency to create effective marketing campaigns. As of now working with the right beauty influencer is an efficient

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cost for influencer marketing

How Much Does It Cost for Influencer Marketing?

The surge in influencer marketing led to an increased demand for social media creators and other personalities to become sought-after brand marketing partners. These influencer models cater to diverse audience sizes and types, prompting marketers to swiftly capitalize on their promotional value. But the essential question is how much influencer marketing costs. Well, the cost

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