Runway Influence

What Are the Core Pillars of Social Media Marketing?

A social media marketing strategy is a fundamental requirement for any business in today’s digital world. It mainly includes creating content for different social media platforms to promote products or services. 

However, before you start publishing content on these platforms, you need to understand the core pillars of social media marketing. Understanding the pillar will help your content get better engagement. So, let us walk through the core pillar of social media marketing.

What are the Five Core Pillars of Social Media Marketing (SMM)? 

1. Strategy  

Before you publish anything on social media start by defining your social media strategy. You can begin by asking yourself a series of questions such as:

  • What are your business objectives?
  • How can social media help accomplish your goals? 
  • Which platform would be best for your goals? 
  • What type of content would you wish to post?

Diving into the world of social media marketing can be a challenge without proper guidance from a content production agency in Los Angeles. The team of experts at Runway Influence is trained in the latest techniques to help create a compelling strategy for your brand.

For some businesses, the primary objective is to increase brand awareness, while others wish to increase website traffic and sales. Social media can also serve as a customer support channel for a business.

Also, instead of attempting to be on every platform start by concentrating on a few platforms where your target audience is most likely to be present.

You can always change these things based on the outcome of your social media efforts. 

2. Planning & Publishing  

When you are clear with a strategy, it is time to move on to planning and publishing. Using social media is simple for personal use, but for a brand or business, it is important to maintain a consistent presence.

Following a content schedule can help you maintain a consistent presence. You can also schedule your posts in advance to maintain a consistent presence. This includes planning the timing and frequency of your posts to make sure that your content is found by your followers and future customers.

A content production agency in Los Angeles can help you plan and publish relevant content that aligns with your business goals.

3. Listening  

As your social media presence starts to grow, users are going to comment, tag, and send direct messages. It is important to monitor the discussions around your brand. This allows you to engage with followers and delight them.

Also, analyze the user interactions to understand your target audience and what resonates well with them. Failing to acknowledge the responses or feedback of the audience can make them feel unheard. And you are likely to lose your audience if you don’t respond to their feedback or concerns promptly. 

4. Analytics & Reporting

Once you publish content on social media, regularly tracking the performance of your content is important. It helps you understand what resonates with your audience. This is where analytics and reporting play a crucial role. A basic level of information is provided by the in-built analytics tools of the social media platforms. You can also use third-party analytics tools to get useful insights about the performance of your content. 

When you choose to work with a social media marketing agency in Los Angeles, you get access to advanced analytics and reporting tools. These advanced tools provide useful insights to shape your future social media efforts.

5. Advertising

If you are willing to spend some extra money, social media advertising can be a useful way to increase your reach to a wider audience. With social media advertising, you can target audiences based on their location, interests, behavior, etc. The advancement in technology gives you the option to choose who you want to show the advertisement. 

Get in touch with the talented team of social media experts at Runway Influence to unleash your brand’s full potential. We assist clients create integrated social media marketing campaigns across several channels. Our data-driven approach ensures a favorable outcome for clients, ensuring they stay ahead of the competition.

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