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10 TikTok Content Ideas For Businesses To Boost Engagement

Top 10 TikTok Content Ideas for Your Business

TikTok, with its short-form videos, has taken the social media industry by storm. The platform which began as a music and dance video app today has users across all age groups. Even businesses have a presence on TikTok.

While some brands have already established their presence on this platform, many are still uncertain about the opportunities it offers and what they should do to have a TikTok presence. 

Here are the top 10 TikTok content ideas for your business. 

1. Partner with TikTok Influencers  

Collaborating with TikTok influencers helps you expand your reach to a new audience. It is also a great way to tap into deeper connections with the influencers. Additionally, TikTok is the perfect platform to create targeted campaigns. An effective influencer marketing deck can help you get clear goals. So, it is an important detail you should consider at the start of a campaign. 

2. Answer Common Audience Questions

Browsing the comments section can help you find users’ questions. Creating videos that reply to common questions by the audience is a great way to connect with them. It also provides useful insights into customer experience.

3. Tutorial Videos

This form of content is very popular on all social media platforms. Tutorials help showcase your products. You can make a quick tutorial showing the key steps of a process. They can especially be useful for makeup brands. Additionally, tutorial videos help your audience engagingly learn more about your products. It can be a better alternative than reading an instruction manual.

With the help of a social media agency in LA, you can dive deep into audience behavior and market trends to identify content opportunities

4. Share your Journey with Audiences  

Sharing your business’ origin story helps you connect with your potential customers. You can tell your audiences how you began the journey and your experience on the way to where your business is today. It not only creates an emotional connection with the audience but also motivates them. 

5. Share Business Processes

By sharing different business processes with your audience, you give them a chance to understand your brand better. It is also a great way to boost engagement because audiences want to know about the unseen processes within your business. You can use visuals to demonstrate the process and make it easier to understand.

6. TikTok Live Sessions  

TikTok Live sessions help build a deeper connection with the audience. By using TikTok Live, brands can also create long-form content on the platform providing more value to the audience. It also encourages your audience to participate and create more interactive content.

7. Utilize Duets and Stitches Feature

The duet and stitch feature takes content sharing to another level on TikTok. The team of highly skilled content creators at a social media agency in LA can deliver top-notch content by utilizing this creative feature.

They can utilize the feature effectively to create unique content to convey your brand’s message. TikTok’s Duets and Stitches feature could also be used to collaborate with audiences virtually. It is a powerful tool to boost engagement and grow your account. 

8. Share Industry Specific Facts

Educating your audiences with industry-related insights helps build trust with customers. You can educate your audience with the latest trends in the industry or debunk common myths. Audiences value authentic information and it encourages them to keep coming back.  

9. Host Giveaways and Contests

Giveaways and contests encourage the participation of the audience and help get people excited about your brand. They can participate and win prizes. This allows brands to keep the audience engaged and brings in new customers.

10. Thank Your Audience

Remember your audiences are investing their valuable time to engage with your content. So as a brand, it is important to value the engagement of your audiences. You can acknowledge the support of your audience when you reach specific milestones.

Contact us today to share your content requirements. At Runway Influence, we follow a personalized approach to TikTok marketing to enhance your online presence.

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