So by extension, consumers are more likely to purchase a product recommended by an influencer they follow, rather than respond to a sponsored ad forced on their page by an unfamiliar brand.

If you’re using your influencer marketing to promote content, consider how much more cost effective each influencer’s cost per engagement is compared to other marketing channels.

If you’re using your influencer marketing program to expand brand reach, look into how many impressions you are able to generate with our influencers