Runway Influence

7 Simple Branding Strategies for Small Businesses

Businesses of all sizes need to develop their brand and market it to ensure a memorable experience for the customers. However, establishing a brand can be a challenge, especially for a small business due to budget and time constraints. 

So here we are with simple branding strategies for small businesses.

1. Find a Memorable Name

Your brand name gives a quick impression to the users. It plays a crucial role in conveying your message and creating an emotional connection with your audience. Your brand name can also decide how audiences perceive your brand and make them more invested in your products or services. So, it is important to choose a unique and memorable name that not only represents your brand but also resonates with your target customers.

2. Create a Visual Identity

Developing a visual identity is crucial in your branding efforts. This includes choosing appropriate colors that convey your brand message in the minds of the target audience. Typography is also an important part of your visual identity to represent your brand accurately. Brand development agencies in Los Angeles provide a wide array of services that also include creating a visual identity for your brand. 

3. Optimize your website to Reflect your Brand Identity

Your website plays an important role in establishing your brand identity. Every part of your website such as design, visuals, and content should align with your brand identity. 

4. Build Presence on Social Media Platforms

Nowadays, social media presence is a necessity for brands. It helps get your brand out there. Start by choosing the right platform to reach your target audience. Every detail of your social media profile from profile pictures to cover images should match the visual identity of your brand. Like your website, the language used in social media profiles should match your brand’s voice.

5. Choose the Right Channel for Promotions

Paid promotions are crucial to give your brand a jump-start. However, you need to make sure your promotional efforts align with your brand’s voice. For this, you need to choose the right channel for promotions. 

Start by researching the preferences of your target audience. Which social media platform do they use? Which type of content do they consume? Analyzing these things will allow you to come up with appropriate promotional ideas.  

6. Partner with Social Media Influencers

Influencer marketing can be the ideal strategy for small businesses to reach their target audiences. Collaborating with a relevant social media influencer is much more effective for a business due to its authenticity. With an influencer agency, you can collaborate with the right social media personalities to promote your brand. These influencers are specialists at creating unique and engaging content that aligns with your brand identity. The highly targeted nature of influencer marketing makes it a great choice for small businesses to reach their target audience cost-effectively. 

7. Evaluate the Success of your Strategy

After establishing a brand strategy, you need to evaluate the success of your strategy. Without regular evaluation, all the time and energy invested in creating the strategy will be wasted. That is why you need to set performance-tracking priorities. Several KPIs can be used to evaluate the success of your strategy such as lead quality, click-through rate, monthly recurring revenue, engagement, etc. When you hire a brand marketing agency, you also get access to advanced tracking and reports tools that can help evaluate the success of your strategy. 


Creating a successful brand strategy can be a challenge that requires a lot of research and evaluation. You can seek the services of a brand development agency in Los Angeles to assist with all aspects of the process.  Runway Influence specializes in brand development, helping businesses stand out from competitors. We provide a wide range of brand development services to help create a powerful presence that reflects your business ideas and vision.   

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