When it comes to communicating with your target audiences online, it takes a lot of planning and thinking before you can see any visible results. Moreover, content production is an ongoing process that needs regular tracking and optimization.
That’s why the services of a content product agency in Los Angeles can be instrumental in helping you achieve your goals.
If you’re thinking of hiring a content agency, here is a list of services you can expect them to provide.
1. Keyword Research
To reach your potential customers, you need to know which words they are using in search engines to find your products or services. Finding and targeting the right keywords requires a lot of research. A content agency can help find keywords specific to your brand and target audiences. Keyword research is the first step to establishing a strong online presence.
2. Content Recommendations
After knowing your target keywords and understanding where these keywords fit into your marketing strategy, it is time to work on the keywords through content production. It includes finding themes and topics that revolve around your target keywords.
The content product agency will also help find content types that will resonate with your target audience. These content types could include blog posts, white papers, Instagram Reels, YouTube Videos, etc. Creating the right content type helps attract your audience.
3. Create Content Road Map
Once you have identified the content type, themes, and topics, it is time to create a long-term plan for ideating, creating, and evaluating your content.
4. Competitive Analysis
Knowing what your competitors are doing is an important part of content planning. Competitive analysis helps you know what keywords your competitors are ranking for on the search engines. What type of content are they creating? How does their content compare to yours?
Since you share the audience base with your competitors, knowing what they are doing helps you revise your content plan.
4. Content Audit and Analysis
Content audit and analysis is another valuable task performed by the content agency. This includes a deep analysis of your current content and its performance in relation to your target audience.
Content audit could help you identify missing content pieces, effective keyword use, site navigation, etc.
5. Technical SEO Audit
Technical SEO audit includes digging deep to identify if your presence is optimized for search engine visibility. This includes reviewing your website navigation, page speeds, crawlability, internal linking, sitemaps, indexing, URL structures, etc.
6. Measure Content Performance
Measuring content performance regularly is an important part of the services of any product agency. This includes using a variety of tools that provide detailed insights into the performance of different types of content. It gives a chance to identify the scope of improvement and adjust the future plans.
Content product agencies can fast-track results by providing a variety of services. These services include everything from keyword research to content recommendations, competitive analysis, content audit, and measuring content performance.
Want help with content production? Runway Influence can help create content that attracts, engages, and converts your target audience. We are a leading content production and brand development company providing a wide range of services to enhance your online presence. Our team of experts can deliver exceptional content solutions that exceed your expectations.